The U.S. Department of Health and Human Services predicts that 70% of people who reach age 65 will need long-term care services at some point in their lives. There’s no better time than LTC Awareness Month to start talking to your clients about the importance of planning for their long-term care needs.

LTC Solutions
There isn’t a one-size-fits-all solution to LTC planning. With Mutual of Omaha, you have a variety of options to meet your clients’ needs – from stand-alone LTCi policies to life insurance with an LTC rider or chronic illness rider. In fact, Mutual of Omaha is the only company that offers all three.

Conversation Starters
We have a variety of sales ideas and sales tools to help prepare you for this conversation with your clients:

For even more information about our LTC Rider available on our Income Advantage IUL and Life Protection Advantage IUL products, visit