Use market-focused tools to educate prospects in 2014
We have a number of marketing tools to help jump start your business in 2014. With the consumer demographic for LTC insurance trending younger, the boomer target market brochure (ICC13-LTC-9302 LTC-8302) is an important tool you can use to engage baby boomer prospects when discussing the benefits of LTC insurance. You can share our 2013 Cost of Care Survey results (LTC-1167) along with the interactive map (available on our consumer site).
You can also utilize our prospecting postcards (like ICC13-LTC-9710 LTC-8710) to reach new clients. You can customize the postcards and upload mailing lists via our web ordering system on www.jhltc.com.
Updated applications and materials are now available, reflecting the 2014 minimum benefit levels for California, Connecticut, Indiana and New York Partnerships. Read the article for complete details.
*Please note: John Hancock discontinued sales of its California
Partnership Long-Term Care insurance product effective September 16,
2013.
New personal worksheet for Florida applications and New York Partnership Consumer Participation Agreements (CPA) update
The personal worksheets for Florida applications have changed as a result of new requirements from the Florida DOI to include rate increase history sections. The updated application for Florida are available to order today, January 6.
The New York CPAs have been updated, and are available to order as
well.
MARKETING NEWS
Consumer Reports reprint article now available
Consumer Reports recently published an article written by Orly Avitzur, M.D. about the need for long-term care insurance. Click here to view the article and to share with your clients and prospects. Printed versions will be
available to order in the coming weeks.
New version of Hansel is available for download today, January 6th
Please note: All users must download a new version of Hansel (Release 17.0) today, January 6th. The new version is available to download on www.jhltc.com.
Updated NAIC Shopper’s Guide to LTC insurance available to order today, January 6th
The NAIC has released a 2013 version of the guide (LTC-1059). It provides consumers with what they need to know about LTC insurance, from assessing their need to purchasing the right policy, and is required
for all LTC sales. The guide is available to download on www.jhltc.com, and available to order now.
For financial professional use only. Not for use with the public.
Long-term care insurance is underwritten by John Hancock Life
Insurance Company (U.S.A.), Boston, MA 02117 (not licensed in New
York) and in New York by John Hancock Life & Health Insurance
Company, Boston, MA 02117.
