John Hancock : Newslink: January 13th, 2014

January 13, 2014

Use market-focused tools to educate prospects in 2014

We have a number of marketing tools to help jump start your
business in 2014. With the consumer demographic for LTC insurance
trending younger, the boomer target market brochure (ICC13-LTC-9302

LTC-8302) is an important tool you can use to engage baby boomer prospects when discussing the benefits of LTC insurance. You can share our 2013 Cost of Care Survey results

(LTC-1167) along with the interactive map (available on our consumer site). 

You can also utilize our prospecting postcards (like ICC13-LTC-9710 LTC-8710) to reach new clients. You can customize the postcards and upload mailing lists via our web ordering system on www.jhltc.com.

PRODUCT NEWS

Benefit Builder Portfolio Rate of Return

The second Portfolio Rate of Return for Custom Care III featuring Benefit Builder policies is now available. We have created the attached flier that will be updated each quarter to announce the return. Click here to learn more.

We have also created a New York-specific flier, which yo can view here.

Applications and materials updated with 2014 minimum benefits for Partnership in CA*, CT, IN and NY

Updated applications and materials are now available, reflecting the 2014 minimum benefit levels for California, Connecticut, Indiana and New York Partnerships. Read the article for complete details.

*Please note: John Hancock discontinued sales of its California

Partnership Long-Term Care insurance product effective September 16,
2013.

MARKETING NEWS

John Hancock Investor Sentiment Index® rises slightly in Q4 2013 – official press release now available

The John Hancock Investor Sentiment Index® moved upward
slightly in the fourth quarter of 2013, to +22 from +20, as investors
grew increasingly positive toward investing in equities. Read the full
press release here.

Consumer Reports reprint article now available

Consumer Reports recently published an article written by Orly
Avitzur, M.D. about the need for long-term care insurance. Click here to view the article and to share with your clients and prospects. You can also order the printed version here.

New version of Hansel is available for download

Please note: All users must download a new version of Hansel
(Release 17.0). The new version is available to download on www.jhltc.com.

Updated NAIC Shopper’s Guide to LTC insurance available to order

The NAIC has released a 2013 version of the guide

(LTC-1059). It provides consumers with what they need to know about LTC insurance, from assessing their need to purchasing the right policy, and is required for all LTC sales. The guide is available to download on
www.jhltc.com, and available to order now.

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