November 29th, 2013

By Margie Barrie

Q. The policies I’m selling contain a care coordinator benefit. How can I explain the value of that benefit to clients?

A. Having hired a care coordinator for my mother, I am a big advocate of that benefit. When I tell my mother’s story to clients, they really understand how valuable a benefit caregiving is.

I start the conversation when reviewing the policy benefits, explaining that a care coordinator is a nurse or licensed social worker with additional training. Then I share this story.

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