November 29th, 2013
By Margie Barrie
Q. The policies I’m selling contain a care coordinator benefit. How can I explain the value of that benefit to clients?
A. Having hired a care coordinator for my mother, I am a big advocate of that benefit. When I tell my mother’s story to clients, they really understand how valuable a benefit caregiving is.
I start the conversation when reviewing the policy benefits, explaining that a care coordinator is a nurse or licensed social worker with additional training. Then I share this story.