September 29, 2014 – With support from four leading national insurers the American Association for Long-Term Care Insurance is set to run a special consumer awareness insert in Kiplinger’s Personal Finance magazine. The campaign will coincide with November’s Long-Term Care Awareness Month.
“The participation of four insurers marks the Association’s largest effort in many years,” explains Jesse Slome, director of the American Association for Long Term Care Insurance. “We will run four pages of high impact messaging appearing in this widely-read and influential personal finance publication.”
According to AALTCI, the four insurers supporting the effort are Mutual of Omaha, New York Life, Genworth and Thrivent. The special long-term care insurance insert will be included inside issues of Kiplinger’s magazine. The publication is read by over two million individuals and copies will be available on newsstands around November 4th.