AIM agents can take advantage of the company’s affiliation with the 3 in 4 Need More Association and participate in the Association’s Lead Generation program.
By joining the Association ($60 annual cost) agents will have access to the Association’s state Partnership lead messaging program, which is averaging better than a 1 percent return nationally.
“The 3 in 4 direct mail campaign is very unique because the campaign carries the message from the endorsement of a non-profit educational platform that is tied into TV PSA commercials, offering a free educational guide on 10+ LTC planning products.” said Jonas Roeser, President of the 3 in 4 Association. “With an average response rate over 1% nationally with a high of 2.5% response in Maryland, lead cost for many producers is averaging around $37.00 dollars per lead.”
This annual membership enables a producer to private label the 3 in 4 materials, utilize the direct mail program, take part in quarterly trainings and include their image and contact info on it’s smart app and the consumer website.