Because Critical Illness insurance is still relatively new to this country, at least in terms of agents selling it and consumers buying it in large numbers – agent training is still one of the most important roles we as wholesalers can play.
It’s not always enough that there is suddenly big demand for the product – agents still need the confidence to sell it. And confidence doesn’t come without training and marketing / sales support. We have invested a great deal in training agents to understand the need for the product and how to sell it effectively.
Those who are serious have made it stick and are selling the product effectively. We have also made available a variety of prospecting and presentation materials to help agents find people to talk to and know what to say when they get there.
One of the best training resources we have discovered is the 6 Module Critical Steps training course developed by Ken Smith of Assurity Life. For information on getting your own free copy and completing the training call us at 1-800-672-7202.