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| MONTHLY NEWS October 2014 |
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MARKETING NOTEBOOK
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Cash – The Most Important Part of Your Client’s LTC Policy
Cash LTC benefits allow choice and flexibility – whether it be for living arrangements or the use of technology. Here’s a look at just a couple ways that Cash could pay off big time for your clients.
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LTC industry paying $20M a Day In Claims
More than 300,000 families received LTC benefits in 2013. Seeing the benefits their parents paid for at work often motivates younger buyers.
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Use LifeSecure’s Shareability to make more LTC sales
Having Shared Care in your LTC arsenal of benefits opens up the couples market. It gives you a perfect reason to speak with your clients who are married or in a domestic partnership about LTCi and gives them the ability to maximize their benefits.
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NEWS
CCRC offers reward with risks for potential residents
Most people want to age in place. But for those who don't, one option to consider is a continuing care retirement community or CCRC. And on paper, there's plenty to like about CCRCs, which allow aging Americans the chance to stay in one place but move from one type of residence to another as their health care needs change.
At the moment, some 600,000 people live in a CCRC, but experts say many residents and prospective residents overlook the financial risks they take on when signing a contract to move into a CCRC. -
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Medical Necessity Language Surrounding Alzheimer’s Can Be Confusing
Even though nearly 50 million people in the U.S. rely on Medicare to help pay for their health care, millions of older people who have Alzheimer’s disease may find that the insurance comes up short when they need it most – when they need long-term care.
The basics of Medicare coverage confuse many people. If care isn’t deemed “medically necessary,” then Medicare won’t pay for it, according to Linda Adler, founder and CEO of the patient advocacy group Pathfinders Medical. - Continue reading
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Product Spotlight
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AIM CINEMA
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Helpful Resources
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